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Sideways (2004)
Written by Alexander Payne & Jim Taylor
Directed by Alexander Payne
With Sideways, Alexander Payne caused a 16% increase in sales of pinot noir in the Western United States. How many movies can say they did that? It also increased tourism to the Santa Ynez Valley in Central California and decreased merlot sales by 2%. I remember seeing this movie while I was in college with my friend Sam. In the following months, he became more interested in wine, and I benefitted by getting to try a lot of it. I can’t say I like wine all that much. I always seem to get a headache the morning after. I think the magic of this film is that even if you don’t care about it, the writing makes you interested. This is the effect of having a genuine passion; the rest of the world becomes invisible when you are lost in it, yet often you become someone people flock to because of that passion. We all want to feel that way about something.
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