
YouTube is arguably the most significant media phenomenon of the last decade. While the website went live thirteen years ago, it wasn’t until the 2010s that it became the powerhouse that it is today. There have dramatic changes to the interface and (much the chagrin of creators) the fair use and copyright policies. People have made fortunes as YouTube creators but will tell you success on the platform takes an incredibly nuanced hand. Here are the YouTubers that have been entertaining me for the last decade.
SadWorld
This absurdist comedy channel is the creation of Noah Munck, who to people a couple of years younger than I, is best known as “Gibby” from the Nickelodeon series iCarly. Inspired by the work of anti-comedy artists Tim & Eric, Munck creates skits without any real plot, mainly focused around characters who quickly devolve into spasming balls of chaos. The videos are vulgar and full of foul language, but also deeply critical of a material-obsessed American culture. His characters are loud, unappealing men who swing their privilege around to the point of becoming dehumanized.










